In 2023, Ocean Network Express (ONE), announced that it would be stepping up its container tracking capabilities in collaboration with Sony Network Communications Europe to develop a smart container solution with the aim of giving customers greater container visibility, while enabling faster, more proactive decision-making.

Fast forward to 2024, and the company has made good on its promise, with ONE container tracking providing live shipment updates and more reliable shipping data for stakeholders. And there's more to come.

Established in 2017 following the business integration of container shipping by three Japanese shipping companies - Kawasaki Kisen Kaisha ('K' Line), MOL (Mitsui OSK Lines), and Nippon Yusen Kaisha (NYK) - in its short existence, ONE now ranks among the top 10 leading shipping lines in the world.

With the global logistics space witnessing its biggest shakeup in decades amid geopolitical turmoil, technological advancements, and climate change, tackling these challenges rests on shipping companies ready to face them head-on, and Ocean Network Express is one such company dedicated to reshaping global trade.

Here's a closer look at how ONE is upping the ante in innovation.

Technological Advancements in ONE Container Tracking

For several years, ONE has been setting new benchmarks in container traceability, pushing the boundaries of container tracking technology. Key to this has been ONE's willingness to integrate the latest advancements across its entire business operation, empowering stakeholders to take control of their supply chains.

Implementation of AI and Real-Time Data

At the heart of ONE's container tracking is the integration of advanced Artificial Intelligence (AI) algorithms and real-time data analytics.

In 2022, ONE announced a collaboration with Google Cloud to embed AI across its entire operation with the aim of advancing its vision of delivering intelligent shipping solutions.

ONE uses AI to analyze historical shipping data and real-time inputs, which enables predictive analytics for forecasting future trends and potential disruptions in supply chain operations. This gives stakeholders the power to make proactive decisions and optimize resource allocation.

Equally impressive is ONE's implementation of Machine Learning (ML) algorithms, which continuously refine predictive models based on incoming data, adapting to changing patterns, and anomalies in shipment movements.

This iterative learning process improves tracking accuracy and provides precise details of container location. The AI algorithms can detect anomalies in shipment data, such as deviations from expected routes or unusual delays.

By flagging potential issues early, ONE enables stakeholders to investigate and address anomalies quickly, reducing the risk of supply chain disruptions.

Plus, AI-powered algorithms analyze multiple factors such as weather conditions, traffic patterns, and port capacities to optimize container routes in real time. This helps to use resources wisely, minimize transit times, and maximize operational efficiency.

ONE's partnership with Sony Network Communications Europe quickly saw the development of a container tracking system involving a combination of coastal communications, and connectivity with a global constellation of satellites and machine-to-machine technologies.

This has allowed ONE to maximize the power of real-time data analytics and provide stakeholders with real-time visibility of shipment locations and status.

By aggregating data from multiple sources, including GPS tracking devices, RFID tags, and satellite imagery, ONE's analytics platform delivers highly accurate insights into entire logistics chains.

Looking to 2024 and beyond, ONE's container tracking system is primed to deliver levels of real-time data accuracy and supply chain management efficiency that have never been seen before.

User Interface Enhancements and Mobile Accessibility

With shipping becoming increasingly digitized, user experience is key for shippers. ONE recognizes the significance of its container tracking system’s user-friendly interface for its customers.

With a focus on enhancing accessibility and engagement, ONE has made multiple improvements to its customer interface for 2024, particularly through mobile upgrades, equipping stakeholders to conveniently manage their logistics operations on the go.

ONE's mobile app serves as a central hub for stakeholders to track shipments, access real-time data, and manage logistics processes from their smartphones or tablets.

The latest upgrades to the mobile app include enhancements to navigation, layout, and functionality, providing users with an intuitive and streamlined experience.

Features such as real-time tracking, shipment status updates, and document management have been optimized for mobile usage, allowing stakeholders to access critical information anytime, anywhere.

ONE's customer interface enhancements aim to deliver better user engagement by offering personalized and interactive experiences. The mobile app incorporates push notifications and alerts to keep users informed with important updates about their shipments, including delays, diversions, or customs clearance status.

Plus, features including live chat support and interactive feedback tools allow users to communicate directly with customer service representatives, providing timely assistance and troubleshooting solutions

Easy accessibility is a key feature of ONE's mobile app, making it inclusive and accessible to all users with different needs and preferences.

For example, the app features voice command navigation, screen reader compatibility, and customizable font sizes and color contrasts to accommodate users with visual or neurological impairments.

Plus, the app is available in multiple languages, catering to a global audience and offering ease of use for shippers across different regions.

ONE adheres to industry standards and guidelines for accessibility in digital products, ensuring compliance with regulations such as the Web Content Accessibility Guidelines (WCAG) and the Americans with Disabilities Act (ADA).

Impact of Global Challenges on Container Tracking

Global trade is a tricky business in the current climate, but the challenges of international logistics have accelerated developments in container tracking. ONE container tracking technology has helped to spearhead the way businesses approach shipping.

Amid increasing geopolitical tensions and tighter trade policies, the impact on container tracking has been positive, forcing shipping lines to find more agile solutions to the challenges.

ONE has stepped up to the plate, adapting its tracking systems to soften the blow of geopolitical unrest and increasing regulations, empowering businesses to maintain operational efficiency and steady their supply chains.

Environmental Regulations and Sustainability Initiatives

On top of geopolitical issues and tighter trade policies, shipping lines are under increasing pressure to comply with environmental regulations and implement sustainability initiatives. On this front, ONE has excelled with the launch of ONE LEAF+, a reduced emissions shipping service, in April 2024.

Designed to meet the shared decarbonization aspirations of the shipping industry, ONE LEAF+ equips customers to proactively manage their own emissions and minimize environmental impact across the value chain.

Leveraging ONE Container Tracking for Business Improvement

ONE is renowned for breaking world records for laden containers aboard ships, most recently achieving this feat in December 2023 with a load of 22,000 twenty-foot equivalent (TEUs) containers.

With so many containers, it stands to reason that ONE's container tracking can be leveraged for business improvement.

Large Corporations

Hypothetically, let's say there's a large corporation with a sprawling supply chain spread across the globe. They stand to gain immensely from ONE's container tracking capabilities.

How? Through real-time visibility and predictive analytics, large enterprises can optimize supply chain management, minimize disruptions, and bolster operational efficiency.

Small and Medium Enterprises (SMEs)

In another scenario, an SME enterprise in the e-commerce sector is struggling with delivery delays and uncertainties, leading to customer complaints and lost business opportunities.

The SME can use ONE container tracking to enhance delivery reliability and customer satisfaction, transforming its logistics operation and achieving marked business improvements.

Practical Tips for Utilizing ONE Container Tracking

To get the most out of ONE's container tracking tools, shippers can develop proactive strategies tailored to their business's specific needs. Regular tracking system updates provide access to new features and performance enhancements, giving shippers full functionality of ONE's container tracking at all times.

Plus, integrating ONE's tracking data with third-party tools offers complete visibility across the supply chain, for more informed decision-making and proactive risk management.

ONE's training resources equip users with an in-depth knowledge of container tracking tools and functionalities, giving shippers access to the full power of ONE's container traceability system.

And with access to highly accurate analytics to anticipate and mitigate potential disruptions, shippers stay one step ahead of any challenges and maintain service standards.

Combining ONE's tracking data with internal ERP systems increases operational planning capabilities, better connecting logistics operations with wider business strategies.

For shippers to make ONE's tracking system really work them, here's what to do:

• Ensure regular updates of tracking systems to leverage new features and improvements.
• Combine ONE's tracking data with other data sources for comprehensive visibility.
• Engage with ONE's training resources to fully understand the tracking tools available.
• Use analytics to anticipate and mitigate potential disruptions in the supply chain.
• Consider integrating ONE’s tracking data into internal ERP systems for enhanced operational planning.

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